How to Use Heatmaps Like Hotjar for Website Optimisation

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Heatmaps are a powerful tool for website optimisation. They allow you to see how users interact with your website, so you can identify areas for improvement.

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There are many different heatmap tools available, but Hotjar is one of the most popular. Hotjar is a freemium tool that offers a wide range of features, including:

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• Click heatmaps: These heatmaps show you where users are clicking on your website. This information can be used to identify areas that are difficult to find or use.
• Scroll heatmaps: These heatmaps show you how far users are scrolling down your website. This information can be used to identify content that is not being seen by users.
• Move heatmaps: These heatmaps show you how users are moving their mouse around your website. This information can be used to identify areas that are confusing or difficult to navigate.
• Rage click heatmaps: These heatmaps show you where users are clicking repeatedly. This information can be used to identify areas that are frustrating or difficult to use.

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Hotjar also offers a number of other features, such as:

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• Form analytics: This feature allows you to track how users are interacting with your website's forms. This information can be used to identify areas for improvement, such as making forms easier to fill out.
• Conversion funnels: This feature allows you to track how users are moving through your website's conversion funnel. This information can be used to identify areas where users are dropping off, so you can take steps to improve your conversion rate.
• User recordings: This feature allows you to record how users interact with your website. This information can be used to identify areas for improvement, such as making your website more user-friendly.

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How to Use Hotjar to Optimise Your Website

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To use Hotjar to optimise your website, you first need to create an account. Once you have created an account, you can add the Hotjar tracking code to your website.

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Once you have added the tracking code to your website, you can start using Hotjar to collect data. To do this, simply click on the "Start" button in the Hotjar dashboard.

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Hotjar will then start collecting data about how users interact with your website. You can view this data in the Hotjar dashboard.

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To use the data from Hotjar to optimise your website, you need to identify areas for improvement. You can do this by looking for areas where users are having difficulty or where they are dropping off.

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Once you have identified areas for improvement, you can take steps to address them. For example, you could make forms easier to fill out, make your website more user-friendly, or improve your conversion funnel.

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Here are some specific examples of how you can use Hotjar to optimise your website:

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• Use click heatmaps to identify areas that are difficult to find or use. For example, if you see that users are not clicking on a certain button, you could move the button to a more prominent location.
• Use scroll heatmaps to identify content that is not being seen by users. For example, if you see that users are not scrolling down to the bottom of your page, you could move the important content to the top of the page.
• Use move heatmaps to identify areas that are confusing or difficult to navigate. For example, if you see that users are moving their mouse around in a certain area, you could add a tooltip to that area to provide more information.
• Use rage click heatmaps to identify areas that are frustrating or difficult to use. For example, if you see that users are clicking repeatedly on a certain area, you could redesign that area to make it more user-friendly.

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Conclusion

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Heatmaps are a powerful tool for website optimisation. By using Hotjar to collect data about how users interact with your website, you can identify areas for improvement and take steps to address them. This can lead to a more user-friendly website that converts more visitors into customers.