MODH: Revolutionising Recruitment and Reaping Rewards

How a London-based digital recruitment agency transformed its business model and achieved unprecedented growth.
Revenue Growth
Cost Savings
Customer Satisfaction
Increase in Market Growth

What was the goal?

When MODH first approached us, they were grappling with the inefficiencies and high costs of the traditional recruitment model. Recognising the need for a radical change, we worked closely with them to understand their unique challenges and goals.

Our first step was to conduct a comprehensive analysis of MODH's existing processes and identify areas for improvement. We then proposed the idea of transitioning to a Recruitment as a Service (RaaS) model, which would leverage technology and data analytics to streamline their recruitment process.

Once we had MODH's buy-in, we began the process of developing and implementing the RaaS model. This involved a number of key steps, including automating routine tasks, integrating the new system with MODH's existing tech stack, and customising the service to meet the specific needs of their clients.

Throughout the implementation process, we maintained a close partnership with MODH, providing ongoing support and guidance. We also ensured that their team was fully trained on the new system, enabling them to effectively sell and support the new service.


Embracing the challenge head-on, MODH embarked on a journey to transform its business model. They developed a new, innovative service offering: Recruitment as a Service (RaaS). This model leverages technology and data analytics to streamline the recruitment process, making it more efficient and cost-effective. RaaS offers a flexible, scalable solution tailored to each client's needs, ensuring they find the right talent at the right time.

The RaaS model was a radical departure from the traditional recruitment approach. Instead of individual placements, MODH focused on providing a comprehensive recruitment solution to handle a client's recruitment needs. This included sourcing and screening candidates, coordinating interviews, and handling paperwork. By automating these processes, MODH was able to reduce the time and effort required to fill vacancies, providing a faster, more efficient service for their clients.


The impact of the RaaS model on MODH's business has been transformative. By automating routine tasks, we were able to significantly reduce the time and effort required to fill vacancies. This not only led to cost savings but also allowed MODH's team to focus more on building relationships with clients and candidates.

The flexibility and scalability of the RaaS model have also been key to its success. By offering a service that can be tailored to each client's specific needs, MODH has been able to serve a wider range of clients and fill more vacancies, leading to a significant increase in revenue.

Perhaps most importantly, the RaaS model has greatly improved MODH's customer satisfaction. Clients appreciate the efficiency, flexibility, and cost-effectiveness of the service, and they value the personalised service and high-quality candidates that MODH provides.

Increased Revenue Growth: Since implementing the RaaS model, MODH has seen a 35% increase in revenue growth. This is a testament to the effectiveness of their new service offering and its appeal to clients. The RaaS model has allowed MODH to serve more clients and fill more vacancies, leading to a significant increase in revenue.

Cost Savings: The efficiency of the RaaS model has led to significant cost savings. MODH has reduced its operational costs by 25%, allowing it to invest more in growth and innovation. By automating routine tasks and streamlining its processes, MODH has been able to reduce its overhead costs and improve its bottom line.

Customer Satisfaction: MODH's customer satisfaction rate has skyrocketed to 90%. Clients appreciate the efficiency, flexibility, and cost-effectiveness of the RaaS model. They value the personalised service and the high-quality candidates that MODH provides. The agency's commitment to customer service and their innovative approach to recruitment have earned them rave reviews from their clients.

Market Share Growth: MODH's innovative approach to recruitment has not gone unnoticed. They have seen a 20% increase in market share, establishing themselves as a leader in the digital recruitment industry. Their success has proven that the RaaS model is more than just a viable alternative to traditional recruitment; it is a superior one.


MODH's transformation from a traditional recruitment agency to a recruitment service provider has been a resounding success. Their innovative approach has led to increased revenue growth, significant cost savings, high customer satisfaction, and impressive market share growth. MODH is a shining example of how embracing change and innovation can lead to unprecedented success in the recruitment industry. Their story is a powerful reminder that in the face of challenge and change, the key to success lies in adapting and innovating.

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