Fliplet: Success with Content Automation

Content automation was the top of the priority list post funding for Fliplet to attract new users.
20%
increase in web traffic
$280,000
ROI within 6 months
95%
newsletter opens
47,000
internal links

Background

In the midst of a significant scale-up following a successful funding round, Fliplet, a B2B mobile app platform leading was keen to enhance its online authority and SEO, particularly within the US law firm sector. To achieve this, they partnered with Mark Ridgeon to implement a comprehensive content automation service across their website content, social media, and newsletters.

The Challenge

The primary challenge was to effectively manage and optimise their content across multiple platforms while scaling their operations. They needed a solution that could automate their content creation and distribution, ensuring consistency and relevance to their target audience - law firms in the USA.

The Solution

Mark Ridgeon stepped in with a robust content automation service. The service was designed to streamline and automate the creation, distribution, and management of content across the company's website, social media channels, and newsletters. This comprehensive approach ensured that the company's content was consistently high-quality, relevant, and optimised for SEO.

The Results

The impact of the content automation service on the company's online authority was significant. The company saw a marked improvement in their SEO rankings, leading to increased visibility among their target audience. This, in turn, contributed to a surge in engagement and conversions.

Client Testimonial

Mike Gallop, Chief Revenue Officer was particularly impressed with the results. He said, "Working with Mark Ridgeon and his content automation service was a game-changer for us. It not only streamlined our content management process but also significantly boosted our online authority and SEO. This was particularly important as we were targeting law firms in the USA, a highly competitive sector. The service played a crucial role in our successful scale-up post-funding.”

Conclusion

This experience demonstrates the transformative potential of content automation, particularly for businesses in the scale-up phase. By automating their content processes, the company was able to enhance their online authority, improve their SEO, and effectively engage their target audience, contributing to their overall growth and success.

Want my newsletter?
Tips, resources, late availability, and the odd discount here and there.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

More cases for you

see all
Utilising my extensive experience to drive your business growth.

There’s a reason why my clients go on to crush it.

"I don't believe in one-size-fits-all solutions. Instead, I dive deep into understanding your unique business challenges and aspirations. Then, I craft a custom strategic roadmap packed with actionable steps, designed to set you on the path to long-term growth and success. From startups to established businesses, my clients go on to dominate their respective industries, and it's no coincidence. It's the result of meticulous planning, strategic thinking, and a partnership that's committed to seeing you win."
The signature of Mark Ridgeon in purple ink

Mark Ridgeon

A simple black tick on a blue circle.

Execution

You can count on me to provide you with task completion estimates, not just leaving you hanging with a report.
A simple black tick on a blue circle.

Professional

I enjoy a good laugh, but I don't mess around when it's time to get down to business.
A simple black tick on a blue circle.

Innovative

My approach is unique, data-driven, and very hands on.
A simple black tick on a blue circle.

Supported

You will always have real-time communication with me via Slack and are supported at all times.
A simple black tick on a blue circle.

Dedicated

You will not find someone more dedicated to their work than me.
A simple black tick on a blue circle.

Global

I have worked with founders from around the globe.
A simple black tick on a blue circle.

Creative

I'm very good at thinking outside the box and picking up new business ideas quickly.
A simple black tick on a blue circle.

Focussed

My tasks are organised by AI and dropped in to my calendar automatically. This frees up my time to focus on getting sh*t done.